This year at the New York Auto show, the smallest car there may have made the biggest splash. Yes the Fiat 500 display was over-run by excited soon to be Fiat owners who hopped out of one display car only to slide into the well upholstered leather seats of another 500. Europe has enjoyed the 500 for years now and its over seas success is likely to be matched when it finally goes on sale in America.
What the Fiat 500 does very well is give the feeling of character. As soon as you slide into the surprisingly spacious cockpit you are instantly given a feeling of invigoration. It is almost as if the car is whispering in your ear that it doesn’t want to be cooped up in a convention center. It wants to rev up and squirm its way through the crowd onto the busy streets of New York, which it is perfectly adapted to.With its tiny size and high visibility this car is designed for tight situations and nimble driving. I like to think of it as a mouse on steroids with a stick of dynamite strapped to its back.
It is being marketed to a younger active crowd as it is displayed with ski racks and bike racks but considering a large portion of the crowd was older, I think a large portion of sales will come from former owners searching for nostalgia. At least until the Abarth edition comes over the pond. Think of it as that same mouse with 3 sticks of dynamite, steroids and of course protein shakes in the cup holder.
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