A pick –up truck is a strange thing to see on the Nurghburging. A penguin in the jungle might make more sense. But what makes this even more peculiar is the blue and white BMW logo and M badges adorning the car. To most car enthusiasts this anomaly is becoming old news, and it has been confirmed that BMW has no real intentions of putting the BMW M3 Pick-Up into production. I wonder why they bothered lapping the mighty German race track in this toy.
The only reason I can think of is to cause a stir, which is exactly what happened. Shortly after images of this M3 hit the internet the auto world went into a feeding frenzy. I can only imagine that BMW forum sites slowed to a crawl as their servers began to glow red with heat.
If it is true that this M3 will never make it into production - its what we call in the world of Public Relations a publicity stunt. Heres why: its no secret that since introduction of current BMW designer (Chris Bangle) in 2006 BMW's demographic has changed. In fact the companies new slogan “A Company of Ideas” reveals that most BMW drivers are no longer the die hard racers that so desperately believe in the “Ultimate Driving Machine”. I think this is an attempt to get attention on the M3 again. Its do or die time considering the success of rival Audi with the S5 (RS5) and the pending release of the Mercedes C63 AMG coupe. (Sedan is in production) Most would believe as yours truly does, that the M3 has always and will continue to be the benchmark for a performance saloon but with these new rivals arriving halfway through this current model's lifespan the M3 needs some way to stir the pot, and perhaps this is it.
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